Zovari - Sustain/able Activewear Brand Strategy + Content

SHARING SUSTAIN/ABLE ON SOCIAL

‘Sustain/able’ was created as a device to share Zovari’s brand story of sustainable activewear that pushes the boundaries with an edgy design, look and feel.

Breaking the word

By breaking the word ‘Sustainable’ in two - we could both share the environmental activewear story while also embodying ‘Sustain’ as a physical and mental strength story for any part of the wearers life and ‘able’ as an anything is possible concept.

It’s your thing, do what you wanna do - pop culture

This is a sentiment I adhere to through my life and one that I sought to create with Zovari. Bringing recognisable pop culture to aid align the brand personality for an all-ages approach.

EMPower/ME POWER TO LEAD/DIfference

Zovari is all about empowering people to do anything. With the word ‘empower’ used constantly in the health and wellness space, I decided to change it up a little talking ‘MePower’. It’s the driving force behind empower and sits within each and every one of us. This strategy ran through the each brand touchpoint including social posts and a Phantom outdoor ad campaign.