![](https://images.squarespace-cdn.com/content/v1/5b1374919772ae6a2de5faad/1532152064678-RG8H6VYGYMTQE90Q20KR/GK_ImagesForWeb_BlackSandToursLogo2.jpg)
Black Sand Tours - Brand, Copy + Content
Brand identity for an adventure tour company with a difference.
![GK_ImagesForWeb_BlackSandToursLogo2.jpg](https://images.squarespace-cdn.com/content/v1/5b1374919772ae6a2de5faad/1532152064678-RG8H6VYGYMTQE90Q20KR/GK_ImagesForWeb_BlackSandToursLogo2.jpg)
![GK_ImagesForWeb_BlackSandTours_image2.jpg](https://images.squarespace-cdn.com/content/v1/5b1374919772ae6a2de5faad/1532156075546-MS7D5TD58RBAJGR1KKBB/GK_ImagesForWeb_BlackSandTours_image2.jpg)
![Black Sand Tours](https://images.squarespace-cdn.com/content/v1/5b1374919772ae6a2de5faad/1528017936067-VFPRTUFH1FK34EQYD5X2/BlackSand_FB_Cover2.jpg)
Black Sand Tours
Brand identity for an adventure tour company with a difference.
![GK_ImagesForWeb_BlackSandTours3.jpg](https://images.squarespace-cdn.com/content/v1/5b1374919772ae6a2de5faad/1532151394590-ONWLO2WKGMOR5H6B3XT7/GK_ImagesForWeb_BlackSandTours3.jpg)
Shaun came to me to create a brand identity and brochure for his new venture - a unique tour company. His idea was to take tourists off the beaten track to beaches that he knew and loved on the Wild West Coast of Auckland and give them a more intimate experience than that of a larger tour company. I worked with Shaun to define his point of difference as a way for tourists to travel to these beaches like locals, with local knowledge. No day is the same and each group gets a unique experience including professional photography.
His audience were those that wanted a more exciting experience than just a generic guided tour. I created a brand that would appeal to an adventurous audience and have a bold surf style. With my experience of 'backpacker life' in Auckland I was happy to help Shaun to connect with local hostels to get an idea of the market place and how he could position himself as a partner. I am pleased that his business is a success and that I got a chance to be part of his journey.